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Turkey is an emerging market for ecommerce and cross-border businesses. Attract new Turkish customers by accepting the top 5 payment methods in the country.
Turkey has a diverse and dynamic economy, with one of the youngest populations in Europe. This makes it a perfect place for businesses looking to expand in a growing ecommerce market. To do so, though, it's essential to understand Turkish consumers and what type of payment methods they most prefer.
We've laid out the top 5 payment methods in Turkey to help you understand what Turkish customers want.
5 Top Payment Methods in Turkey
1. Credit and Debit cards
Credit and debit cards remain the most popular payment methods in Turkey. Card payments continue to account for the majority of online ecommerce transactions, though market diversification has introduced more payment alternatives. Still, Visa and Mastercard maintain strong market positions, with both brands widely accepted across the country.
While there are more debit cards in Turkey overall, Turkish consumers prefer using credit cards for online purchases, especially for larger transactions. Visa and Mastercard dominate the market. Troy is a Turkish-specific card scheme that is also used, though not as widespread as Visa or Mastercard.
2. Cash
Cash remains a significant payment method in Turkey, even as digital adoption accelerates. Cash on delivery continues to represent a notable portion of ecommerce transactions, reflecting the preference some Turkish consumers still have for tangible payment methods.
One of the main reasons for a continued reliance on cash is that Turkey has one of the highest percentages of unbanked individuals in developed markets. Many Turkish consumers still depend on cash for everyday transactions, making it a vital payment option for merchants.
3. Bank Transfers
In Turkey, bank transfers are a widely used digital payment method due to their security and efficiency for both merchants and customers. Bank transfers offer a direct, reliable payment option for customers who prefer institutional transfers.
One of the advantages of bank transfers is that they provide a digital payment option for customers who may not have access to credit or debit cards. Additionally, bank transfers offer lower chargebacks and reduced payment risk for merchants.
4. Digital Wallets
Digital wallets are becoming increasingly popular in Turkey as a way to make online purchases and transfer money. They account for a growing share of online transactions, reflecting changing consumer preferences toward mobile and digital payment options.
Due to banking laws, commonly used international e-wallets like Google Pay, Apple Pay, and PayPal are not available in Turkey. Instead, Turkish consumers use local alternatives like BKM Express, Paycell, and GPay. These are integrated with most major banks in Turkey and make online or in-store purchases simple.
5. QR Codes
QR code payments have become increasingly important in Turkey as a way to enable contactless, mobile-first transactions. Merchants who accept digital and card payments are increasingly offering QR code infrastructure. QR codes are now a standard feature in the Turkish payments ecosystem.
QR codes can be used to make payments at physical stores or for person-to-person payments. The customer simply scans the QR code with their mobile banking app and confirms the payment, which is then processed immediately.
The Best Way to Accept Global Payments
Pay.com is the best way to accept payments from anywhere in the world, offering support for a variety of payment methods. With so many options, it's easy to accept the payment methods your customers prefer. You can create a custom checkout page, tailored to your specific needs, either with our simple, no-code solutions or with the advanced API integration tools.
Security is a top priority at Pay.com, with 3D Secure 2.0 multi-factor authentication available to safeguard against fraudulent activity and chargebacks. Tokenization technology also protects payment data throughout every transaction, ensuring it can't be compromised in any way.
With Pay.com, you'll never be caught off-guard by hidden fees. Instead, we offer a flat-fee per-transaction payment structure that is always transparent. It's easy to understand and allows you the ability to better anticipate your monthly bill.
Click here to get started with Pay.com now!
The Bottom Line
Turkey is an exciting place for businesses, especially in the ecommerce space. As more people begin to shop online, businesses have the chance to break into this new and growing market.
Providing customers with convenient payment options is crucial for enhancing satisfaction and retention. As a business operating in Turkey, it's essential to offer payment solutions that cater to Turkish customers, including credit and debit cards.
Pay.com offers a comprehensive solution for accepting payments from Turkey. With a quick and easy onboarding process, you can get set up in no time. With the options to customize a hosted checkout page or integrate our Pay Components into your existing system using our API, you can tailor the checkout process to fit your needs and experience level.
FAQs
How can my business accept payments from Turkey?
Pay.com allows you to easily accept payments from Turkey. You can accept the most popular payment methods in Turkey – Visa and Mastercard – without issue. With the ability to set up a custom checkout page or send Pay Links directly to your customers, Pay.com makes it simple to get paid. Click here to get started now!
What is the most used payment method in Turkey?
Cards remain the most used payment method in Turkey, with both credit and debit cards widely adopted. While there are more debit cards overall, most consumers prefer using credit cards for purchases, especially online transactions. Credit cards offer Turkish consumers more rewards and options for deferred payments, which is especially useful online.
Does PayPal work in Turkey?
No, PayPal hasn't been available in Turkey since 2016. The tech company withdrew from the local economy over licensing issues with the Turkish banking authority. A local alternative, BKM Express, is often used in PayPal's absence.
Is Apple Pay allowed in Turkey?
No, Apple Pay isn't allowed in Turkey. Due to a 2016 law, financial tech companies must be localized to operate within Turkey. As such, most international firms are ineligible for licensing in the country.
What's the safest way to accept payments from Turkey?
Pay.com provides the safest method for accepting payments from Turkey – for you and your customers. Using 3D Secure 2.0 authentication for card payments, Pay.com reduces the risk of fraudulent activity, ultimately protecting you from chargebacks.
In addition, Pay.com offers tokenization and the highest level of PCI DSS compliance, giving your customers confidence in the security and legitimacy of the checkout process.
