For business owners looking to expand, Poland offers the perfect market to stake your claim. While only 48% of Polish consumers have ever shopped online, this number is set to skyrocket in the coming years. Getting in now offers you a chance to build your reputation and services before the space becomes oversaturated.
If you’re looking to expand your business into Poland, it’s important to familiarize yourself with these top 5 payment methods in Poland. Understanding these will allow you to better tailor your services to meet the needs of the Polish customers.
1. Bank Transfers
Bank transfers are a popular way to pay bills and make online purchases in Poland. They are widely used for both personal and business transactions. According to Statista, bank transfers account for nearly 30% of all ecommerce transactions. Many Polish consumers prefer bank transfers as they are secure, convenient, and don’t require physical cards to complete.
Two common methods for completing bank transfers are Przelewy 24 (also known as P24) and Sofort, which allow bank transfers to be completed right from a merchant’s website. However, bank transfers can also be completed directly from all the major Polish banks including Bank Polski, mBank, Santander, and ING Bank.
Blik is a popular payment method in Poland. It is a mobile payment system that allows users to make secure transactions with their phone or tablet. It can be used for online shopping, peer-to-peer payments, and bill payments. As a local-payment method, Blik is supported by all major Polish banks.
Blik is popular for its perceived security and ease of use and growing in use every year. In 2021, there were over 10 million active Blik users in Poland, more than double the number of users in 2019. According to Statista, there were 763 million transactions made with Blik in 2021 alone.
3. Credit and Debit Cards
Credit and debit cards use has skyrocketed in Poland in recent years. Statista reports that they account for 23% of online transactions. However, JP Morgan estimates that this number will balloon to nearly 35% in the coming years – on par with bank transfers.
Like most of Europe, Polish consumers prefer debit cards to credit cards. Out of the nearly 45 million cards in circulation, only about 12% are credit cards. Visa and Mastercard each hold around 50% of the market share for card issuers in Poland.
4. Digital Wallets
Digital wallets, also known as e-wallets, are another popular payment method in Poland. They are commonly used for online or peer-to-peer payments. For online transactions, they account for 22% of payments.
In Poland, there are a ton of different digital wallet options available including international options like PayPal, Google Pay, and Apple Pay, all of which can be used online or on mobile phones. Additionally there are mobile-first digital wallets available in Poland, including Skrill and PayU mobile.
Cash remains a popular choice for many Poles due to its ease of use and perceived security. It is mostly used for in-store purchases, with over 40% of in-store purchases completed with cash. However, it’s also used in ecommerce, though much less often than digital payments.
In fact, cash on delivery still accounts for roughly 10% of all ecommerce transactions. A report by JP Morgan anticipated that this figure would remain steady in the coming year. This is mainly due to the nearly 13% of the population that is unbanked – higher than many other European countries.
The Best Way to Accept Global Payments
Pay.com provides your business with a comprehensive payment solution that enables you to accept payments from across the globe. Our full-service payment infrastructure supports global processing and can easily adapt to the growth of your business.
When you choose Pay.com as your payment service provider, you will also benefit from:
- The option of user-friendly, no-code hosted checkout or customizable developer APIs to ensure that our solutions cater to your specific needs.
- PCI DSS Level 1 compliance, ensuring that all transactions comply with global safety standards.
- 3D Secure 2.0 (3DS2) multi-factor authentication, which helps protect your business against fraud.
- Customer insights and reporting metrics available to download from your Pay Dashboard.
Pay.com offers a fully transparent flat-fee per-transaction pricing structure. With no hidden fees and the ability to accept a variety of different payment methods, switching to Pay.com is a great decision for a global business.
The Bottom Line
While digital payments are rising in Poland, traditional methods such as bank transfers, cash, and debit cards remain high. For ecommerce businesses, providing a variety of digital payment options can help you stay competitive in the emerging Polish market.
Pay.com empowers your business to receive payments from around the world. Our extensive payment options cater to the needs of businesses of all sizes. You can opt for our straightforward hosted checkout or use our developer-friendly APIs. Don't wait any longer, start accepting global payments with Pay.com now!