Blog

How to Create Buyer Personas for Your Business in 6 Steps

Follow this simple guide to create buyer personas that will help you identify your ideal customers and increase ROI on your small business’s marketing spend.

11 Common Small Business Mistakes and How to Avoid Them

Don’t let common mistakes get in the way of your success as a business owner. Use this list to overcome the pitfalls and watch your business grow.

How to Prep Your Ecommerce Site for Holiday Traffic

Holiday shopping can strain your ecommerce site without the right prep. This guide provides 8 smart strategies to convert customers and boost seasonal sales.

10 Ways to Get Your Customers to Write Reviews

Getting good customer reviews is a struggle for many business owners. That’s why we’ve laid out ten easy strategies to help you get started.

10 Ways to Improve and Grow Your Small Business

Feeling complacent or even stuck in a rut with your business? Finding a new method of growth can help. Read the article for 10 ways to improve today.

50+ Women in Business Stats: Trends, Improvements, and Opportunities for Change

We’ve seen promising growth for women in business in recent years. But is it enough? Read the article for advancements and opportunities based on the latest data.

How to Respond to Negative Reviews + Examples & Templates

Negative reviews are inevitable, but the way you react can impact your reputation. Read the article for a complete guide on crafting the perfect response.

Gift Card Fraud Prevention: How to Protect Your Business

Gift card fraud can wreak havoc on a small business. Learn what types of fraud are most common and how to protect your business from losing money.