The world of ecommerce is booming. There are more people shopping online and a higher volume of ecommerce transactions than ever before. While that’s great news for your small business, it also means that there are more brands to compete with.
In order to stand out, you need to offer a flawless customer experience. Upgrading your payment system is a simple yet extremely effective way to improve it. Pay.com provides a secure, seamless, and fast checkout process that keeps customers coming back for more. Plus, you get a variety of added benefits as a business owner. Here’s a quick overview.
7 Reasons to Choose Pay.com as Your Payment Service Provider
1. Build Trust with Customized Checkout Pages
When a customer decides to make a purchase, it’s critical that they’re rewarded with a smooth, seamless checkout experience. After all, they’re trusting you with their private payment information. The first way they assess their risk? Whether your checkout page matches the rest of your website.
Pay.com offers solutions for users with all levels of technical expertise. You can easily set up a checkout page even if you have no coding experience with our prebuilt checkout pages. Add your own branding to the page so that it fits seamlessly with your website.
You can also integrate with our developer-friendly APIs. With this method, you can add Pay.com’s hosted payment fields to your website or app. This gives you complete control, as you can keep your customers within your own environment for the entire duration of their purchase.
2. Improve Customer Loyalty with More Payment Methods
While cash, credit, and debit are still primary payment methods around the globe, people are also using alternative payment methods more frequently. That includes options like digital wallets and bank transfers. Each payment method provides different benefits, like added security features.
As customers adopt these payment methods, they’re also seeking out businesses that accept them. For example, data shows that 48% of all iPhone users use Apple Pay. When you cater to customer needs by accepting their favorite payment methods, you earn customer loyalty. That’s no easy feat today, given the number of options they have to choose from.
Pay.com makes it easy to offer a wide variety of payment methods, including credit and debit cards, digital wallets, and ACH transfers. Accepting PayPal, Google Pay, and Apple Pay is as easy as the click of a button. Plus, if you decide those options aren’t right for your customer base, you can remove them from your website just as quickly.
3. Protect Sensitive Information with Advanced Security
Fraud is an unfortunate reality for shoppers and businesses, especially in the online space. Customers want to see proof that you have the security measures in place to protect their payment information.
Pay.com maintains Level 1 PCI DSS (Payment Card Industry Data Security Standard) compliance so you don’t have to. That means we use advanced security measures - like tokenization - to hide sensitive data from hackers.
Plus, we support 3DS2 (3D Secure 2.0), using multifactor authentication to make sure each customer is legitimate. Even when customers do face a security challenge, it's a nearly frictionless experience as they simply need to provide a biometric or unique code without opening any pop-up windows.
You can display the PCI DSS logo on your checkout page with Pay.com. With a secure, frictionless checkout, your customers will feel confident in choosing your business.
4. Use Comprehensive Analytics to Inform Business Decisions
In order to remain competitive, you have to be ready to adjust your sales strategy, change systems, and create new marketing plans. Making all of these decisions can be difficult - but Pay.com is here to help.
We provide a wide range of data about your business and your customers to help you make informed choices. Through the intuitive Pay Dashboard, you can access and filter in-depth reporting about:
- Year-over-year analysis
- Refunds and returns
- KPI tracking
- Customer details
- Virtual terminal
5. Get Started in Minutes
It’s fast and easy to get started with Pay.com.
All you have to do is create an account and provide us with some basic information about your business. Then, upload any supporting documents you may have. While we review your application, you can get accustomed to the Pay Dashboard. Once you’re approved, you can start building your checkout pages or selecting payment methods.
6. Grow Globally with International Solutions
Selling online means you can reach customers all over the world. In order to do so, your payment solution needs to be able to accommodate a variety of currencies and payment methods. Pay.com provides global payment processing, which means we can support transactions from all over the world.
Pay.com’s variety of payment methods includes those popular in all geographic areas. By accepting more local cards, Pay.com helps you win more international business.
7. Enjoy Affordable, Transparent Pricing
For many businesses, pricing is a key factor when it comes to choosing a payment service provider. After all, expensive payment processing fees can negate the benefits of the service in the first place.
Pay.com is affordable for all businesses, whether you’re just getting started or you’re established. We charge a flat-rate, per-transaction fee. There are no monthly subscription costs or surprise charges. Plus, you only pay for successful transactions.
The Bottom Line
Your payment service provider plays an important role in your success. It controls your checkout process, which is a critical moment during the customer journey. Choosing the right solution ensures that you keep customers coming back for more.
With Pay.com, you can offer shoppers a smooth checkout experience, secure transactions, and a variety of payment methods. Plus, you can grow your business with Pay.com’s extensive reporting, affordable pricing, and customizable solution.