What Is M-Commerce? Can Your Business Benefit From It?

 Read our expert guide to learn about the different types of m-commerce and how you can use m-commerce to grow your audience and boost your business.

M-commerce (mobile commerce) is a subset of ecommerce referring to online transactions made with mobile devices like smartphones and tablets. Optimizing your business for m-commerce can increase your user base, boost communication with your customers, and reduce your abandoned cart rate.

I’ve put together this guide on the basics of m-commerce and its benefits, so you can see what it could do for you and your business.


What Is M-Commerce?

M-commerce refers to online shopping on mobile devices. Before widespread smartphone use, online consumers shopped on desktop computers and laptops. Now they can easily access m-commerce wherever they are. 

The shift to mobile has created a more convenient and flexible ecommerce environment for consumers. It also allows businesses to interact with their audience, engaging them to build trust and maintain a strong customer relationship over time.

Different Types of M-Commerce

M-commerce takes place in various settings. Common types of mobile commerce include:

  • Browser-based m-commerce: Customers access shopping sites through their mobile browsers.
  • App-based m-commerce: Shopping takes place through the brand's dedicated m-commerce app.
  • Email-based m-commerce: Customers click an email link that takes them to the company's app or website.
  • Text-based m-commerce: Brands send SMS messages with links customers can click to shop.
  • QR-code-based m-commerce: Scanning a QR code directs users to the brand's catalog where they can browse and purchase.
  • Virtual marketplace m-commerce: Consumers buy through a marketplace website or app with multiple vendors (Amazon, for example).

The Benefits of M-Commerce

Optimizing your business for m-commerce can benefit your company and your customer. You can:

1. Attract New Audiences

M-commerce creates opportunities to expand into new markets and reach new people. About 75% of consumers prefer mobile shopping for its ease and speed according to data from Oberlo, so you could miss a large audience if you don't offer m-commerce. In fact, more people own mobile devices than desktops or laptops.

2. Stay in Contact

App-based communication and push notifications help you keep in contact with your customers. You can let them know the moment an item comes into stock or goes on sale and send advertisements at just the right time of day to maximize click rates. Online messaging can also be used for customer service solutions.

3. Improve the Customer Journey

Some mobile optimizations lead to improvements that benefit not only on-the-go users, but your entire customer base. For example, adding payment methods like mobile wallets and money apps can make your cross-platform checkout experience more convenient for buyers.

Developing a dedicated app for your business can also create a more focused and streamlined shopping process for your customers compared to using a mobile browser. You can use exclusive in-app offers, simplify and optimize your UI, and take advantage of push notifications.

M-Commerce vs. Ecommerce

Both ecommerce and m-commerce refer to buying and selling goods and services online. M-commerce only includes transactions made with mobile devices.

M-commerce is the fastest and most convenient way for most people to buy online. Consumers can shop from anywhere even if they aren't currently connected to the internet. On the downside, some people might have privacy concerns about m-commerce. For example, they may not want to enable features like location sharing or save payment data.

Traditional ecommerce may seem slow to some shoppers. They need an internet connection and have to stay at the computer while they shop. On the other hand, non-mobile ecommerce sites often have functions mobile apps don't. Many shoppers find it easier to browse and navigate on a full-sized screen.

The Benefits of Working with Pay.com as Your Payment Service Provider

Pay.com offers access to the popular payment methods you need to thrive in the m-commerce market. You can integrate Pay.com into your business however it’s convenient for you, with both no-code options and APIs for developers available. 

We protect every transaction with high-tech security features, including multi-factor authentication to prevent fraud.

In-depth customer insights give you the information you want when you want it, so you can make informed decisions that allow your business to grow. You can access data on cash flow, KPI tracking, revenue, refunds, year-over-year analysis, and more.

Our robust payment solutions come with transparent rates and flat-fee pricing, so you never have to worry about nasty surprises at the end of the month.

Click here to find out how you can get started with Pay.com.

The Bottom Line

As a business owner, if you’re already part of the ecommerce market, it’s time to optimize for m-commerce as well. Mobile shopping will continue to increase in popularity, so businesses will fall behind without the right features.

If you streamline your checkout processes, add new payment methods, and optimize your site for mobile screens, you can appeal to and attract the m-commerce audience.

Pay.com can get you ready for your m-commerce debut in no time. After a quick onboarding process, simply select the payment methods you want to offer and start accepting payments from customers, wherever they are. Create an account today to give your audience an outstanding m-commerce experience.


What's the best way to accept mobile payment methods on your website?

Pay.com is the best way to accept mobile payment methods, such as Apple Pay and Google Pay. Just select these m-commerce options when you set up your account. Our streamlined process makes it easy to get started right away. Click here to sign up now!

What are some examples of mobile payment methods?

There are many types of mobile payment methods available, with more released all the time. Some of the most popular include Apple Pay, Google Pay, PayPal, Payoneer, and Venmo. Cryptocurrency wallets like Coinbase and Binance are also gaining popularity. In addition, many countries have their own local payment apps.

What is m-commerce used for?

M-commerce gives customers a way to buy from anywhere. They can shop and manage their purchases through brand apps and websites. Companies can connect with customers through push notifications to encourage sales and build strong relationships.

What is the difference between m-commerce and ecommerce?

M-commerce is a type of ecommerce, referring exclusively to online transactions that take place on mobile devices like smartphones and tablets. Ecommerce is a broader category that includes all types of online transactions on any platform: desktop PCs, laptops, smartphones, or tablets.

What are some examples of m-commerce?

Examples of m-commerce include ordering food for delivery from a local restaurant or signing up for an online magazine subscription using a mobile device. Customers also engage in m-commerce when shopping for clothes, electronics, home goods, and other products on mobile websites and apps.

Meet the author
Monica J White
Monica is a journalist with a lifelong interest in technology. She first started writing over ten years ago and has made a career out of it, with a special focus on fintech. She enjoys the challenge of explaining complex topics to a broader audience.
Accept Mobile Payments on Your Website Today

Pay.com lets you easily accept a range of mobile payment methods on your site. You can create a smooth checkout experience for your customers, no matter what device they use to shop online. 

Get started now

Ready to boost revenue for your business

Contact sales