25 Best Products to Sell Online in 2023

We’ve rounded up 25 of the top selling online products for the year. Learn how to increase profits and grow your ecommerce business with these hits.

Whether you’re just diving into the world of ecommerce or looking for ways to expand, finding products that sell well is always a challenge. With so much competition, it can feel overwhelming to know which products work best. Luckily, we’ve done the hard research for you. 

From trending products to evergreen essentials, we’ve compiled the most profitable and popular products that customers are looking for online. So, let's dive in and discover what products you should consider selling to grow your online business.


25 Trending Products to Sell Online in 2023

1. Skincare Products

The skincare industry is growing rapidly and generates nearly $100 billion globally. With the rise of social media and influencer marketing, there is a high demand for quality skincare products. 

Many consumers prefer to purchase skincare products online due to the convenience and wider range of options available. However, it’s important to ensure that the products you sell are safe, high-quality, and have the necessary certifications (which will vary country to country). 

Whether you’re looking to dropship or create your own products, it’s good to note the biggest trends in skincare including:

  • Vegan skincare products
  • Beauty subscription services
  • Sustainable skincare products
  • Anti-aging products
  • Men skincare

To successfully sell skincare products online, it's important to have a strong digital presence and create an engaging brand image. This can be achieved through a well-designed website, social media platforms, and email marketing campaigns. Plus, because skincare is so personal, getting customer reviews can help boost the legitimacy of your products. 

2. Dog Toys

The online dog toy market continues to expand and grow, with no signs of stopping. In fact, the global pet toy market is set to grow to nearly $3.7 billion over the next decade. Just in the US, “Dog toys” average around 110,000 monthly searches. While generic toys are common, finding a target market to cater to can help make this product sell well. 

Related searches show that consumers are looking specifically for:

  • Squeaky toys
  • Plush toys
  • Dental chews
  • Indestructible dog toys
  • Interactive dog toys
  • Toys for aggressive dogs

You may want to create a blog with tips and advice related to owning a dog to draw in new dog parents through search engine optimization (SEO). 

Topics like dealing with aggressive behavior or how to socialize puppies are commonly searched and allow you to promote your business in an authoritative and helpful way, while also recommending your specialty toys. 

3. Athleisure Clothing

The athleisure market is expected to continue to grow, with consumers looking for high-quality and stylish clothing that can be worn both for exercise and everyday activities. In fact, the keyword “athleisure” sees around 33,000 search queries a month.  

Athleisure clothing might include:

  • Leggings
  • Bras
  • Running shorts
  • Pullovers and sweatshirts
  • Baseball caps

Athleisure can be a hard market to tap into, with so much competition. However, if you can find a unique selling point (think unique patterns, sustainable materials, or custom colors), you’ll be well-placed for success. 

Partnering with influencers can be a great way to show off your products in a visual way. Instagram and Youtube influencers would be ideal for athleisure marketing, either through brand partnerships or affiliate programs. 

4. Tumblers

While tumblers have been a consistent product amongst outdoor enthusiasts for years, they have always seen a surge among mainstream consumers. This is in part because of their attractive ability to keep drinks cold or hot for long periods. Additionally, they are seen as a sustainable alternative to single-use plastic which is a major selling point for many consumers.

Specific searches for tumblers include:

  • Glass tumblers
  • Stainless steel tumblers
  • Aluminum tumblers
  • Custom tumblers
  • Tumblers with straws

Because there is high competition, it’s important to set your business apart. You could offer personalization options like custom designs or monograms or offer bulk discounts for companies that may want to buy a high volume for their staff. Showcase these aspects through social media and paid search ads for the farthest reach. 

5. Phone Cases

With around 6.8 billion smartphones in the hands of customers around the world, phone cases are something that practically everyone can use. In fact, there are 289,000 monthly searches for “phone cases” in the US alone. While there is a lot of competition, there is also a lot of room to distinguish your brand and find a specific target market to appeal to. 

To find your niche, it’s crucial to understand what’s trending. People online most searched for:

  • Recycled phone cases
  • Waterproof phone cases
  • Wallet cases
  • Clear phone cases
  • Colorful phone cases

Social and search ads are perfect for marketing phone cases as you can set hyper-specific parameters. Facebook, for instance, allows you to target ads at people with specific phone models through their “behavior targeting” options in the Meta Ad Manager. This helps ensure that your target market is reached, without overspending on ads. 

6. Headphones

The global market for headphones is estimated to top $18 billion in 2023. While manufacturing your own might be a challenge, there are ways to dropship or buy wholesale from established companies. Some common related searches for headphones include:

  • Wireless or bluetooth headphones
  • Noise canceling headphones
  • Waterproof headphones
  • Gaming headphones
  • Best headphones for working out
  • Cheap headphones

Depending on what type of headphones you decide to sell, your marketing strategy will vary. For instance if you plan to sell gaming headphones, consider teaming up with video game streamers in a form of influencer marketing. 

However, if you plan to sell a variety of types, using SEO and search ads to reach a wider audience might be the best way to approach it. 

7. Dashboard Cameras

Dashboard cameras (also known as dash cams) have steadily grown in popularity over the last five years. This is mainly due to their benefits in providing video evidence in case of car accidents, preventing fraudulent insurance claims, and monitoring driver behavior.

There are nearly 20,000 monthly searches for “dash cams” and the industry is estimated to grow 18.3% over the next decade. There are an array of options including:

  • Front-facing cameras
  • Dual cameras
  • 360-degree cameras

Because dash cams are mainly used to show evidence for insurance or police claims, the best way to market them is to promote their value. You can post example footage on Facebook and your website to let potential customers see their value. Also, you can get customer testimonials on how having a dash cam has helped them. 

8. Camping Gear

During and post pandemic, camping surged in popularity as people sought refuge in the great outdoors. Some predicted this hobby would level off, but it continues to hold steady, with nearly 44,000 searches per month in the US. In fact, in 2021, camping gear amounted to just under $4 billion in sales. Common gear includes:

  • Backpacks
  • Coolers and cheese
  • Sleeping bags
  • Airbeds
  • Stoves and fuel 

There are a ton of camping wholesales you can work with, whether you want to dropship or hold your own inventory. Facebook and search engines ads are great at targeting customers that may be newer to the hobby, without strong brand alliance yet. 

9. Jewelry

Jewelry is a great product to sell online. The global jewelry market is valued at $294 billion. From basic earrings to luxurious engagement and wedding rings, this market encompasses a wide variety of price points and types. Plus, many customers value artisan jewelry from small sellers, making it a great product for less established businesses. 

Here are some popular search terms:

  • Costume jewelry
  • Custom jewelry
  • Men’s jewelry
  • Piercing jewelry
  • Handmade jewelry

Because jewelry has such a wide range, it’s crucial to define your ideal customer and target them specifically. Since jewelry is so visual, marketing through social media like Instagram and Facebook is a great option. You can also use the shopping tools on these platforms to make selling even easier. 

10. Health Supplements

The global market for health supplements hit $310 billion dollars in 2020 and continues to steadily rise. The market is competitive, but many brands have found ways to niche down and find a market. 

There are a ton of different health supplement companies that allow you to create private label brands based on their formulas. All you have to do is market them. However, with supplements, it’s important to check the validity of claims, especially if you’re dropshipping. Common health supplements include:

  • Protein Powder
  • Collagen
  • Multi-vitamins
  • Ashwagandha

Find your market and make your branding stand out. Then, use digital ads to target your specific audience. Also, getting social proof – either through online reviews or by partnering with other businesses like gyms or health stores – can increase your reach and your reputation. 

11. Baby Clothing

Because babies grow so quickly and go through a lot of clothing, it's a great online market to be in. Baby clothes have a monthly search volume in the US of 165,000 – so there are plenty of customers waiting to buy from you. 

Whether you plan to create your own or buy wholesale, there are a ton of options out there. Some major consumer trends for 2023 when it comes to baby clothing include:

  • Organic baby clothing
  • Bamboo baby clothes
  • Unisex baby clothes
  • Designer baby clothes
  • Custom baby clothes

Since your target market will probably be parents or other caregivers, creating a blog with helping parenting advice can be a great way to reach new customers through SEO. You may also want to consider setting up a community group online through Facebook or another platform where parents can interact with each other and your business. 

12. Scented Candles

Scented candles are a hugely popular product to sell online with 33,100 monthly searches in the US alone. The searches also tend to peak around the holiday season in November/December when people often buy them as gifts or for themselves. Because it is such a wide and popular niche, there are a ton of ways to distinguish your brand. 

Related top searches for scented candles include:

  • coffee-scented candles
  • Soy candles
  • Scented candles for men
  • Fall scents
  • Non-toxic candles

These can help you get a better idea on how to niche down in this market. When selling candles, it’s important to use social proof to help expand your brand. Get friends and family to provide feedback and reviews when you first get started and then incentivize customers to do the same.  

13. Specialty Teas

Tea is one of the most consumed beverages in the world and has a strong, consistent market. In the US, there are nearly 355,000 searches for “tea” online a month. Globally, the market is expected to grow 5% by 2025, with a projected value of $268 billion dollars. 

Because it’s such a wide market, there is a lot of space to make a name for yourself, by finding something that sets your brand apart. That might include offering:

  • Unique flavors
  • Organic teas
  • Teas for detox or weight loss
  • Iced and bottled varieties

As with any business, you’ll want to position yourself and your brand as leading experts. That might include providing tea resources and tea education through content marketing, partnering with tea experts online, or even getting your tea certified by an industry leader. 

14. Kitchen Gadgets

Kitchen supplies are always in demand, and growing. With nearly $15 billion in worldwide revenue and an average 2.6% growth, selling kitchen supplies online can be a lucrative business. However, because there are large industry players that control much of the market, it’s important to define your niche and speciality. 

Some of the top trending kitchen supplies include:

  • Portable blenders
  • Air fryers
  • Electric scales
  • Coffee pod machines

To cut through the noise of the big chains and establish a loyal customer base, you can partner with influencers to endorse your products. You may also want to sell through Youtube, showing your products in use and publish recipes on your site for customers to try at home. This is a great way to show what your product is capable of and get buy-in. 

15. Healthy Snacks

Specialty snacks are a growing market, especially as more people embrace healthy eating and are looking for alternatives to processed chips and cookies. The speciality snack market is worth roughly $19 billion, with North America and Asia being the two biggest players. 

There are a ton of options for selling healthy snacks. You can choose to create your own snacks (but be aware of strict health regulations for selling homemade food), buy wholesale, or choose to create a private label with dropshipping. While there is a lot of competition, if you can carve out a niche market, you can be successful.  

Target a niche market such as:

  • Keto snacks
  • Gluten-free snacks
  • Allergy-friendly snacks
  • Vegan snacks
  • No/Low sugar snacks

The biggest hurdle to get over when first starting out is to get customers to take a chance on your products. Get customers to review your products with incentives like free samples, loyalty points, or discounts. You can find potential customers in community groups online, where your ideal customers are most likely to hang out – health forums, vegan groups, etc. 

16. Stationery 

Despite our world increasingly conducted online, there is still a huge market for stationery supplies like notebooks, pens, notepads, and more. Each month, there are roughly 67,000 searches for “stationery” online, in the US alone. 

Related searches for specific stationery products include:

  • Personalized stationery
  • Branded stationery
  • Planners
  • Invitations
  • Pens
  • Notecards

While major retailers often take the lion’s share of the stationery market, there has been a major push toward smaller, more personalized brands – especially online. Places like Pinterest and Instagram are great for posting content and sharing user-generated content. This may simply be pictures of stylish calendar books, cool designs, and more. 

17. Blue Light Glasses

Blue light emitted from digital screens like phones, TVs, and computers can cause eye strain, headaches, and disrupt sleep patterns. This has led to a growing demand for blue light glasses with 185,000 monthly searches for them. 

Since there are many blue light sellers online, find ways to set your brand apart. This might include offering:

  • Unique styles and shapes
  • Prescription and reading lenses
  • Blue light glasses for kids

Selling blue light glasses online offers a wide customer base, including people who work in front of computer screens for extended periods, gamers, students, and anyone who spends a lot of time using digital screens. 

18. Tote Bags

Tote bags may be a very unassuming product on this list, but don’t let that fool you. There are around 89,000 online searches for “tote bags” a month. A main reason is that they have been touted as a sustainable alternative to single-use plastics, though they have been a staple across the world for decades. 

Common searches for specific tote bags include:

  • Recycled totes
  • Organic cotton totes
  • Leather totes
  • Beach totes
  • Custom totes

One way to sell totes is to start a print-on-demand tote business with unique graphic designs. You can bulk buy canvas totes from wholesalers for relatively cheap and then add custom prints when people order them. 

Since it’s a visual design, you can use social sites like Pinterest and Instagram to advertise to potential customers and even sell directly to them through those sites. 

19. CBD Products

CBD (cannabidiol) is a byproduct of the hemp plant that has exploded in popularity in the last decade. It reportedly can help a number of health conditions, although the research is still out. The industry went from $108 million in 2014 to an estimated $1.6 billion in 2021. 

While it is legal in many countries – including the US, the EU, and Canada – there are a lot of rules and regulations about selling it online. This includes ensuring it is hemp derived (as opposed to cannabis derived) and has limited THC content. 

You can look up a reputable dropshipper or wholesaler for a safe supplier to ensure your products are in compliance with the laws. CBD is commonly sold in a number of products, including:

  • Gummies
  • Tongue drops
  • Balms
  • Lotions
  • Food

This can be a lucrative market, but be aware there are also restrictions on how and where you can market CBD. Social media sites tend to be most strict around CBD promotion, though it is allowed on Facebook. The best way to market it is using SEO and building educational content on your site to draw in customers through search results. 

20. Fitness Equipment

During the pandemic, many turned their homes into fitness spaces while the gyms remained closed. Even post-pandemic, people continue to focus on at-home workouts, especially as many are still working from home. 

The most popular fitness products searched include:

  • Resistance bands – 74K monthly search volume
  • Dumbbells – 83K monthly search volume
  • Hula hoops – 24K monthly search volume
  • Yoga mats – 16K monthly search volume
  • Kettlebells – 11K monthly search volume

YouTube is a great place to promote fitness equipment. You can partner with existing fitness YouTubers or create your own channel of workouts. It allows your customers to see the equipment in action and give them ideas on how they can use it at home. 

21. Socks

Socks may not seem like a lucrative business venture, but that couldn’t be farther from the truth. Experts estimate that the sock market is valued at nearly $42 billion globally. Everybody needs socks and they’re an essential part of peoples’ wardrobes. The key is finding a niche that works for you. Common related sock searches include:

  • Colorful socks
  • Bamboo socks
  • Compression socks
  • Hiking socks
  • Dress socks
  • Fuzzy socks

Once you’ve narrowed in on your niche market, the best way to get the word out is by finding online communities where your target customers hang out. 

For instance, if you want to sell compression socks for travel, find travel groups and forums to promote your products. You can also sell directly through social media with Facebook, Instagram or Google shopping tools

22. Coffee

The global market for coffee is expected to top $500 billion in value in 2023. It’s a great product to sell online as it has a wide customer base and a ton of options for finding a specific target base. It’s something you can do by either roasting at home, buying wholesale, or even finding a dropshipper. 

Some ideas for specific products related to coffee include:

  • Flavored coffee
  • Instant coffee
  • Fair trade coffee
  • Single-origin whole beans
  • Coffee subscription service

Coffee is one of those products people have a lot of opinions on. To capitalize on this, get customers to create user-generated content you can share far and ride. You can also work to build brand loyalty by creating a rewards program, offering email discounts, and getting customer reviews

23. Home Organization Products

Home organization has shot up in popularity over the last several years. This is thanks in large part because of the numerous organization gurus that have gone mainstream. People need all sorts of home organization tools to help them make their homes look perfect. Plus, while there are some major industry players, the online market is still steadily growing. 

Some popular search terms around home organization include:

  • Kitchen organizers – 41K searches a month
  • Office organizers – 35K searches a month
  • Closet organizers – 30K searches a month
  • Pantry organizers – 10K searches a month

To market your organization products, you can use social media to create satisfying videos. On TikTok and Instagram, in particular, organization videos garner huge followers, which can help promote your products. You can also use email marketing to send out home organization tips and tricks to new and existing customers to help them get the most out of your products. 

24. Binoculars

Binoculars are a great multi-use tool for a wide range of customers that use them for a variety of activities. There are nearly 245,000 monthly searches in the US for binoculars. While competition in this market may be tough, having high-quality, reliable binoculars can help set you apart. Also work to define your ideal customer and market specifically to them. 


You can target:

  • Bird watchers
  • Astronomers
  • Sports fans
  • Kids
  • Hikers

With such a huge market, social proof is key. Get customers to provide feedback and reviews on social media, Google, and other review sites. Find ways to appeal to your niche audience and create a community online for users to share their experiences. 

25. Custom T-shirts

Custom T-shirts are a booming ecommerce product. They are cheap and a staple in many people’s closets, making them a great evergreen essential. The industry is worth over $4.3 Billion today, with an expected growth of 11% in the next decade. Selling custom t-shirts online can be done in a variety of ways. The easiest and most affordable is printing on demand. 

There are a number of ways to differentiate your business from your competitors. Trends in the custom t-shirt market include:

  • Funny t-shirts
  • Vintage t-shirts
  • Graphic t-shirts
  • Corporate/Club team t-shirts

Because what’s most important is the design and style, showcasing these elements visually works best to reach new customers. Pinterest, Instagram, and TikTok provide great avenues to show off your styles and build a following. 

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The Bottom Line

There are a ton of great products to sell online in 2023. From emerging products like dash cams and CBD products to evergreen items like baby clothing and t-shirts, selling online has never been easier. While choosing these products doesn’t guarantee success, understanding why these sell well consistently can help you make the best decisions for your business. 

Whatever products you choose to sell, Pay.com can make accepting payments easier. With a straightforward onboarding process and transparent pricing, Pay.com is the perfect option for any online business. You can create a checkout page for your website and provide your customers with a smooth, frictionless payment experience. 

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How can my ecommerce business accept credit card payments?

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What are the most profitable products to sell online?

Skincare products, jewelry, and athleisure are some of the most profitable products to sell online. These products can be produced at low cost, but can often be sold at a high mark-up, earning you a larger profit margin.

Can I accept online payments if I don’t have a website?

Yes! With Pay.com you can use Pay Links to send direct payment requests to your customers. When a customer purchases from you either through social media or elsewhere, you can send these links which direct the customer to a personalized and secure checkout page.

What products are in high demand right now?

Beauty and skincare, pet toys, fitness equipment, and baby clothes are some of the most in-demand products on the market. While there are always different trends, these products are the most consistently in demand and growing.

Meet the author
Ashley Hague
Ashley Hague is a B2B writer based in New Zealand. Specializing in fintech, SaaS, and sustainability in business, she helps businesses achieve their goals. When not working, she can be found rock climbing or delving into a historical biography.
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