As a small business owner, you need to be able to accept payments at any time. That means you need an online payment processor you can count on. While all processors have different benefits, the best option will support your business as it grows, provide an excellent customer experience, and help you keep sensitive information secure.
You likely also want your payment solution to be as hands-off as possible. You don’t have time to manage a complicated payment system. In this article, we’ll discuss exactly what you should look for in a payment service provider to ensure you get everything you need to run a successful business. Plus, we’ll share the best option on the market right now.
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What to Look For in a Payment Service Provider
Even if you already have a payment processor, searching for a better alternative can feel overwhelming. By understanding the key features your provider should offer, you can sort through options and find a solution much easier.
Make sure your payment service provider has the following:
- Full payment infrastructure
- Transparent fees
- Wide range of payment methods
- Fast onboarding
- Easy setup
- Enhanced security features
- Smooth, frictionless checkout process
Why Pay.com Is the Best Payment Service Provider for Small Businesses
Pay.com is a full-service payment provider, offering a robust solution to support the needs of your business and your customers. Our system is flexible - you can customize your checkout page, payment methods, and more. Here’s an overview of the benefits you can expect when you make the switch.
1. Seamless Customer Experience
The checkout process is a critical touchpoint between your business and your customers. In order to win business, you need to offer a smooth, frictionless experience. You can do just that with Pay.com. We offer checkout solutions for businesses with all levels of technical experience.
Your developers can integrate with our API or SDK, adding our hosted payment fields to your website or app. This way, you maintain full control as your customers remain within your ecosystem from start to finish. Or, you can easily customize a pre-built checkout page with your own branding so that it fits in with your website seamlessly.
No matter which option you choose, your customers get a straightforward, easy checkout experience. They can even choose to save their payment details to make future transactions even faster.
2. Top-Tier Security
In order to accept credit card payments, you need to maintain PCI DSS (Payment Card Industry Data Security Standard) compliance. In other words, you have to meet 12 different requirements that ensure you properly protect customer data.
Adhering to this standard requires a lot of time and effort from business owners like yourself - which is why Pay.com does this for you. On top of maintaining Level 1 PCI DSS compliance, we also use advanced security measures, like tokenization.
Plus, we support 3DS2 (3D Secure 2.0), which uses multifactor authentication to ensure that each customer is legitimate. This measure stops fraudulent transactions in their tracks, protecting you from chargeback fees and lost merchandise. 3DS2 is one of the most advanced security measures in the payment industry, adding minimal (if any) friction to the client experience.
3. Diverse Selection of Payment Methods
According to data from the Baymard Institute, 9% of all cart abandonments occur because companies don’t offer enough payment methods. Pay.com makes it easy to avoid lost sales by providing a wide range of payment methods. You can accept:
- Credit cards
- Debit cards
- Local cards
- Digital wallets, like Apple Pay and Google Pay
- Payment services, like PayPal
- ACH transfers
- Buy now, pay later financing, like Klarna
Our variety of payment methods makes it easy for you to expand your business. Whether you’re going after a new target audience or are looking to expand globally, we offer payment methods that your customers demand.
Adding each payment method to your checkout is as easy as the click of a button. If you decide a payment method isn’t right for you, removing it from your website is just as painless.
4. Affordable, Transparent Pricing
Your payment provider shouldn’t cut into your profit with expensive surprise fees. For example, you may run into setup, monthly subscription, early termination, or PCI DSS compliance fees from your payment processor.
With Pay.com, there are no monthly subscription fees. Instead, we offer a simple, affordable pricing model: you just pay a flat rate, per transaction fee. You can easily track all of your fees through the Pay Dashboard, so you’ll never get caught off guard at the end of the month.
5. Quick and Easy Onboarding
Ecommerce waits for no one, which is why Pay.com is simple and straightforward to set up. In fact, you can go through onboarding and start accepting payments in a matter of minutes. You’ll just need to create an account, provide some basic information about your business, and upload supporting documents.
While we review your paperwork, you can explore the Pay Dashboard, choosing payment methods or setting up your checkout page. Some of our clients get started in as little as 15 minutes. If you have questions, you can always contact the Pay.com customer service team for quick answers.
6. In-Depth Customer Insights
As an owner, you make business decisions on a daily basis. The more you can support those choices with data, the better the outcome. That’s why Pay.com provides you with a user-friendly dashboard and access to a variety of customer data, including information about:
- Customer details
- Payment methods
- KPI tracking
- Cashflow
- Revenue for any period
- Refunds and returns
- Year-over-year analysis
- Virtual terminal
So, next time you’re struggling to make a business decision, you can turn to your Pay Dashboard to help you make an informed choice. Understand your customer through data so you can offer personalized experiences, improve the customer journey, and boost loyalty.
The Bottom Line
Your payment processor plays a huge role in the success of your business. It can determine how customers pay, how easy their checkout experience is, and whether or not they feel secure entrusting you with their payment information. All of these factors can ultimately affect your sales and your reputation.
Optimize your payments with Pay.com. Our flexible solution provides everything you need to turbocharge your business - from customizable checkout pages to payment method variety to advanced security measures. Check it out for yourself by creating an account today.
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