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5 Steps to Identify and Define Your Target Market: 2023 Guide

When you identify your target market, you improve your brand's chance of success. Follow these five steps to define your audience and appeal to them directly.

How to Ask Customers for Feedback

Struggling with customer feedback? Learn proven ways to get customer feedback and the top questions you should ask to improve your business.

12 Actionable Steps to Start Your Own Business [2023 Guide]

It's never too soon to start working toward the goal of becoming a business owner. We've created a detailed guide with strategies and steps to get you there.

30 Most Profitable Small Businesses You Can Start in 2023

Becoming an entrepreneur is an exciting but risky choice. Boost your chances of success by picking one of the most profitable small businesses from our expert list.

6 Cold Pitching Strategies for Freelancers + FREE Templates

Cold pitching is a great strategy for freelancers, especially new freelancers. Learn six strategies to amplify your pitches and get responses to grow your business.

What Are E-Gift Cards and How Do They Work?

Questioning whether e-gift cards are right for your business? We’ll walk you through how they work and the benefits you can see from adding them to your offerings.

How to Accept Credit Card Payments as a Contractor

Adding credit cards to your payment options as a contractor doesn’t need to be difficult. We’ll show you how simple it can be and discuss all the benefits.

What Is Mastercard's Merchant Location Fee?

Mastercard's merchant location fee increases with every virtual and physical checkout. Prepare for the potential impact of this charge on your small business.