Author Bio

Nicole Forrest

Nicole Forrest is a writer and editor who has been using storytelling to help build brands for more than a decade. With a special interest in fintech and a passion for creating compelling content, she focuses on making complex topics easy to understand.

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All the information you need about customer acquisition cost, from what exactly it is to how to calculate it and how knowing yours can help your business.

Customer Acquisition Cost (CAC): How to Calculate and Reduce It

All the information you need about customer acquisition cost, from what exactly it is to how to calculate it and how knowing yours can help your business.

Learn everything you need to know about customer acquisition for SaaS companies, including 7 effective strategies for attracting (and keeping) new clients.

7 Customer Acquisition Strategies for SaaS Companies

Learn everything you need to know about customer acquisition for SaaS companies, including 7 effective strategies for attracting (and keeping) new clients.

Find out how you can anticipate shifts and plan ahead to build an adaptable business to ensure that your enterprise thrives in today’s ever-changing world.

How to Run a Business in Times of Constant Change

February 13, 2023

Find out how you can anticipate shifts and plan ahead to build an adaptable business to ensure that your enterprise thrives in today’s ever-changing world.

Offering customers alternative payment methods for purchases increases the ease of transactions, enhances security, and reduces cart abandonment.

Why Alternative Payment Methods are Vital for Your Payment Strategy

February 8, 2023

Offering customers alternative payment methods for purchases increases the ease of transactions, enhances security, and reduces cart abandonment.

Follow this simple guide to create buyer personas that will help you identify your ideal customers and increase ROI on your small business’s marketing spend.

How to Create Buyer Personas for Your Business in 6 Steps

December 11, 2022

Follow this simple guide to create buyer personas that will help you identify your ideal customers and increase ROI on your small business’s marketing spend.

Discover the best shipping method for your small business using our 10 tips. Plus, find out how you can minimize your shipping costs to increase your ROI.

10 Shipping Tips for Small Businesses

November 15, 2022

Discover the best shipping method for your small business using our 10 tips. Plus, find out how you can minimize your shipping costs to increase your ROI.

EMV and NFC make contactless card payments possible. If your business is going to accept card payments, it’s important to understand how this tech works.

EMV vs NFC Payments: What's the Difference?

November 14, 2022

EMV and NFC make contactless card payments possible. If your business is going to accept card payments, it’s important to understand how this tech works.

Some providers claim that direct credit card processing saves businesses time and money, but the way that card networks operate means this isn’t necessarily true.

What Is Direct Credit Card Processing? Is It Right for You?

November 14, 2022

Some providers claim that direct credit card processing saves businesses time and money, but the way that card networks operate means this isn’t necessarily true.

How to Increase Customer Loyalty with a Rewards Program

November 10, 2022

Learn how to create a customer rewards program that improves your customer experience and encourages your buyers to return to your brand every time they shop.

Implementing a few simple customer retention strategies can help you improve your bottom line by bringing in repeat business and saving on marketing costs.

6 Effective Strategies to Increase Customer Retention

November 10, 2022

Implementing a few simple customer retention strategies can help you improve your bottom line by bringing in repeat business and saving on marketing costs.